What kinds of visitors are visiting your About us page? Who are they? Chances are, they are prospective customers interested in your products or services as an affiliate of your business.
They are most likely trying to figure out whether they truly can trust you as a business owner. They are also curious about the kind of products and services you provide, and looking to see if perhaps they might be able to get the same quality of results by doing business with you. They are probably looking for some kind of indication that will help them decide whether to move ahead and do business with you – and more importantly, when they decide to move ahead, whether it’s to make a sale or not.